breast cancer: bucketloads
KFC - yes, KFC - is linking up with the largest breast cancer foundation, Susan G Komen for the Cure, to sell itself and its pink buckets in the name of a devastating disease. This is what Breast Cancer Action, a San Francisco-based group, has been calling 'Pinkwashing'. Pinkwashing is when corporations ride the cause of breast cancer to erase their own less-than-pink track record - and gain customers in the process. Here's BCA:
'It’s no joke that KFC is actually selling pink buckets of unhealthy cancer-linked chicken to “cure breast cancer.”'
This pinkwashing is especially egregious because KFC, like most fast food chains, is overwhelmingly present in communities that have poor health outcomes. Susan G. Komen for the Cure knows that social inequities affect breast cancer mortality rates. Given this disconnect, we are especially disturbed by this partnership. It's preposterous, and we have to tell them to stop.
Every bucket makes a difference? Only to KFC's bottom line.
KFC is pinkwashing to make a profit, and Susan G. Komen for the Cure is accepting KFC's bad-for-your-health money. Tell them to rethink this partnership.