Stefani Bardin and I launched The Counter Kitchen at Eyebeam in Dec 2010. We started with a day-long workshop with NYC high school students from Hunter Math & Science. They brought their favorite food and home products (such as Strawberry Poptarts, Diet Coke, Johnson’s Baby Lotion and Axe Shampoo) for us to reverse engineer together. We got to work mapping out the ingredients — learning where they come from and what they do. Then the students re-labeled their products based on research. Pesticides in your Poptarts anyone? 10% petroleum filling and 90% question mark!? Where’s the berry? Fun stuff!! Oh, and we made some gatorade and toothpaste from scratch too. They both got “thumbs up” from our super tasters (the students).