Shopdropping Workshop with the Anti-Advertising AgencyFebruary 10, 2007 At Eyebeam
Eyebeam is pleased to present a daylong Shopdropping Workshop led by the Anti-Advertising Agency. Shopdropping (the opposite of shoplifting) is a tactic used by artists and activists to clandestinely place objects in retail stores. “Dropped” objects are usually versions of consumer products altered or recreated to detour the retail experience. Shopdropping is a fun and easy form of culture jamming, gently subverting dominant cultural forms to create new meanings.
Starting at noon, participants will receive a shopdropping overview, including artists’ shopdropping projects information and demonstrations of the necessary tools for shopdropping, and time will be given to test out some of the techniques discussed. Immediately following, participants will head into the field to help distribute a new, unreleased Anti-Advertising Agency project (as well as some creations of their own) into stores around Manhattan. Bring a digital camera if you have one to help document the project. This workshop will begin at Eyebeam, 540 W. 21st Street (between 10th & 11th Aves), and is open to the public free of charge.
Steve Lambert – Eyebeam OpenLab Fellow, Steve is the founder of the Anti-Advertising Agency, and former undercover store investigator. Steve will share the secrets he learned on the job leading to the arrest of dozens of shoplifters. Learn the top three things store investigators watch for and how to shopdrop undetected! He also knows some things about art.
Amanda Eicher – Anti-Advertising Agency “Art Director,” Amanda has been developing a project that will visually rejoin products and the labor that creates them. Drawing on two years of research in production factories in Central America, her project incorporates portraits of workers there with the products they have made here.
Marisa Jahn – is an interdisciplinary artist, curator, and educator whose work explores, constructs, and intervenes natural and social systems. Marisa is also the Curator of “Shopdropping: Experiments in the Aisle” and will entertain participants with an overview of artists shopdropping projects.