For this project I was invited to create 8 second videos that would appear among advertising on a giant screen in Toronto. Working on a giant screen that distributes advertising presented some ethical challenges – I've been vocal about being against these kinds of screens in public spaces. But what an opportunity! So I tried to figure out how, in 8 seconds, I could get people to stop looking at the ads.
Each of the videos begins with the words "CLOSE YOUR EYES" and then a short statement:
IMAGINE THE ENTIRE UNIVERSE
FEEL EVERY MOLECULE IN YOUR BODY RAPIDLY VIBRATING