34 35th St., Unit 26, Brooklyn, NY, 11232
APPROPRIATION AS A TOOL
'Pamphleteer, aka "Little Brother," is a propaganda robot which distributes subersive literature. Pamphleteer is designed to bypass the social conditioning that inhibits activists' ability to distribute propaganda by capitalizing on the aesthetics of cuteness.'
In Guarana Power, Superflex appropriates the appropriated, creating a bottling company owned by the farmers of guarana, copying the marketing tactics and brand design on a major guarana-powered drink manufacturer.
In both of these projects, appropriation is used to create a tool. In this type of appropriation, we are starting to go against the grain of the thing being appropriated. We've moved from playful re-use to symbolic illustration to a warping of original intent to provide something tangible that can be utilized by other people.