
Welcome to this week’s Thanksgiving edition of Carnival of the Mobilists.
If you’re new to the Carnival, the idea is to collect the best writing about mobile in one place at a different website every week. This week, it’s Smart Mobs’ turn and I’m doing the editing – so I’m the guy to complain about if you don’t like what I’ve written!
You can find out more information about the Carnival here. If you’re a blogger, you might want to enter in the future – or even offer to host it one week soon.
So let’s get on with it.
First up, we have an amusing little ditty to get us in the Thanksgiving mood, from the “Queen of the Blogs”, Emily from Textually and who’ll be familiar to Smart Mobs’ readers too from her moonlighting here too. Emily recounts a great story about how to really annoy an actor and how his ire won him a standing ovation from the rest of the audience.
I dubbed Troy Norcross as "the man who really hates spam" in the first Carnival and the sobriquet seems to have stuck. Troy's blog covers Mobile Marketing and Spam, which is also its name, in case you're easily confused. This week Troy's been looking billions of "Welcome to our Network" messages the networks send every year to the 210 million of us who roam annually - set to rise to 850 million within 5 years. Could these messages be made more useful for the recipients and be a valuable marketing opportunity to boot? Troy has some interesting ideas - check them out here.
If you've ever found a mobile application difficult to use or been bewildered by a menu system, that's because it's missing the mUXP ingredient. No, it's not a piece of code or arcane techie protocol, but design following the principles of Mobile User Experience. In other words, seeing how mobile owners actually use their phones and designing your applications and experiences accordingly. This sounds bleeding obvious, but it's a principle frequently overlooked by the best of us. Head over to Rudy De Waele's M-Trends to read all about this vital and much neglected area.
Another familiar name to Smart Mobs' readers is The Pondering Primate, himself - Vanilla Gorilla. We both share a passion and fascination for the mobile in its role as connecting the digital and real worlds. I sometimes refer to the mobile in this context as a virtual mouse. The PP this week considers two such possibilities - sampling trailers for a hot, new film release via Bluetooth and a price comparison service by phone. One service is found wanting - any guesses which?
Judy Breck, (yet another Smart Mobian) has a passion to put mobile at the centre of our education system - kids love mobiles and and find them fun and intuitive to use. This means that suddenly our kids of the future won't be able to wait to get stuck into their homework! Judy looks at a recent Nokia announcement that suddenly means that the vision is becoming reality much quicker than you might think.
Two big themes in the past few months have been VoIP and pay-per-call advertising, rumoured to be the next big thing in online advertising. Goobile has been looking at one of the key players who have just landed a big round of funding. What do you think - is this the new, new thing, or another noble but doomed initiative?
Many of us think that radio is a much better marriage with mobile than its sexier cousins, Video or TV. Typically, you're doing other things when you're mobile and radio is a great accompaniment to this. But try watching TV when you're walking down a busy street or crossing the road. Motorola have understood this opportunity with the launch of iRadio - or have they? In which case, why would they be talking about iVideo, which is the current rumour discussed at iRadio Waves.
The old days of "Wap is crap" are long dead (oh ye of little faith) with the UK alone enjoying 1.82 billion page impressions a month. It's still early days for surfing the web on your phone, but it's already better than that say, using a computer to surf back in 1996 and look what's happened since then. A site dedicated to finding the best Wap sites is Wap Review. This week, they've been looking at a top Sports Wap site, rating it highly for both content and usability. So if you're a sports fan or want to see what the future might look like, head on over and find out more.
Oliver Starr of The Mobile Technology Weblog was called to greatness this week and invited to write for the venerable Financial Times, no less. In a wide-ranging article, Oliver asks are we entering the Golden Age of Wireless and looks at the evidence to support the case. Head on over there are have a read.
My Post of the Week this week goes to Stuart Mudie of Blethers, mainly because unlike may of us bloggers who just write about it, Stuart actually did something with his mobile:
Those of us who "get" the mobile future realise that the mobile will replace the computer as the single most important device we'll be using to access the web. Shame no one's told Microsoft yet! To get us into the spirit of this, Stuart Mudie has hacked together an online - well, go find out for yourself here. Suffice to say, this kind of tool is the shape of things to come.
Finally, it's a long tradition for the Carnival of the Mobilists (well, 7 weeks old anyway) that the host/editor choses something from their own site that they'd like to draw readers' attention to. This week is unusual in that I'm editor here, but blog at MobHappy usually. So I get to choose two.
First, Smart Mobs. Tons of good stuff as usual, so I let personal bias get in the way here, as I know both the journo, Mike Butcher, and the interviewee, Steve Flaherty, in the original story in the FT. Plus it's a damn fine idea. Check out Judy's post on StarSight - a truly breathtaking idea in its potential to change the world. And like all great ideas, so obvious in hindsight!
For my own post this week, I've selected one I wrote about the much misunderstood area of Mobile Search, trying to probe the potential and explode a few myths. Judging by the comments and referring links around the place, it must be saying something interesting.
Next week, the Carnival is at Wap Review. Don't forget to surf on over and check it out - why not try it on your phone? Thanks to Howard and the Smart Mobs crew for hosting.
If you have any feedback about any of the posts, the idea behind the Carnival, or its format or style, please leave a comment as we'd love to hear from you.
And Happy Thanksgiving to Everyone.