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Saatchi 21st Annual New Directors Showcase - Cannes 2011 - Creativity Online
Saatchi & Saatchi's 21st Annual New Directors Showcase at Cannes this year welcomed the audience with a multidisciplinary, retro-futuristic performance that combined Microsoft Kinect technology, live performance, animation and typography.
The intro was conceived by Saatchi senior creative team Jonathan Santana and Xander Smith, who took over the role of showcase creative directors from former worldwide CD Bob Isherwood and former CD-Global Culture Richard Myers. It enlisted the combined talents of Warp Records musicians Jamie Lidell and Clark, independent producer Juliette Larthe, Turner Prize-nominated artist Mark Titchner, software designer Aaron Meyers and effects and video designers Marshmallow Laser Feast.