This project proposes an alternative financial model based on Peer-to-Peer architecture for a more equal sharing of wealth in society. It offers an innovative participative system using counterfeited virtual money. By issuing a visionary counterfeited type of VISA credit card, the project introduces the Gift Finance system based on People-to-People free credit shared across digital networks. The Gift Finance is a democratic creation of money directly regulated by ordinary people in order to redistribute wealth in society. The website P2PGiftCredit.com allows people to generate unique virtual card numbers to send to others via digital devices and platforms.
Ten Thousand Cents is a digital artwork that creates a representation of a $100 bill. Using a custom drawing tool, thousands of individuals working in isolation from one another painted a tiny part of the bill without knowledge of the overall task. Workers were paid one cent each via Amazon's Mechanical Turk distributed labor tool. The total labor cost to create the bill, the artwork being created, and the reproductions available for purchase (to charity) are all $100. The work is presented as a video piece with all 10,000 parts being drawn simultaneously. The project explores the circumstances we live in, a new and uncharted combination of digital labor markets, "crowdsourcing," "virtual economies," and digital reproduction.
The interaction between culture and economy was famously explored by Theodor Adorno and Max Horkheimer by the term 'Kulturindustrie' (The Culture Industry) to describe the production of mass culture and power relations between capitalist producers and mass consumers. Their account is a bleak one, but one that appears to hold continuing relevance, despite being written in 1944. Today, the pervasiveness of network technologies has contributed to the further erosion of the rigid boundaries between high art, mass culture and the economy, resulting in new kinds of cultural production charged with contradictions. On the one hand, the culture industry appears to allow for resistant strategies using digital technologies, but on the other it operates in the service of capital in ever more complex ways. This publication, the fi rst in the DATA browser series, uses the concept of the culture industry as a point of departure, and tests its currency under new conditions.
In the face of declining newspaper sales, challenges from online competitors, and flagging ratings for broadcast news programs, media companies have struggled to maintain their relevance. Media between Culture and Commerce brings together a group of European media experts to address the consequences of a system that is increasingly powered by global media conglomerates that set the pace of news and information. As national borders blur and the corporations behind journalism and broadcasting continue to merge, this timely volume will prove a necessary resource to those interested in European media studies and globalization.
