A while back Chris Mooney, author of The Republican War on Science, offered some sound advice to climate scientists about “good climate communication”. Basically, if you’re a climate scientist who wants society to take your data seriously, you have to be something of a political scientist too. Mooney spotlights the Evangelical Climate Initiative as an example of good climate communication that can reach a broader constituency. It’s something that’s “not what you’d expect”. The name itself breaks a popular stereotype about who cares about climate — and a stereotype about evangelicals: that they’re inherently anti-science.
“There’s always something being said. What I used to say to comics all the time was, if you’re gonna stand on stage and talk to a room full of people, you might want to figure out what you wanna say.” –Dylan Brody